According to a 2023 survey among online shoppers in the Asia-Pacific region, social media influencers had the highest rates of influence on consumers. In comparison, journalists and politicians had the least influence on consumers in the Asia-Pacific region, with one percent of the respondents selecting them each.
Leading influences on consumers in the Asia-Pacific region in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Wunderman Thompson Commerce. (June 28, 2023). Leading influences on consumers in the Asia-Pacific region in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce. "Leading influences on consumers in the Asia-Pacific region in 2023." Chart. June 28, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce. (2023). Leading influences on consumers in the Asia-Pacific region in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce. "Leading Influences on Consumers in The Asia-pacific Region in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce, Leading influences on consumers in the Asia-Pacific region in 2023 Statista, https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/ (last visited December 18, 2024)
Leading influences on consumers in the Asia-Pacific region in 2023 [Graph], Wunderman Thompson Commerce, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/
